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La Parisienne with
Fibre-Protection technology.
It shows.

La Parisienne takes care of your clothes.
Our Fibre-Protection technology helps preserve them for longer.
Your outfits will maintain the same appearance, colour and vibrancy as the first time you wore them.

Lint disappears,
colours reappear

By the time you finish a bottle,
your clothes will look immeasurably better.

Compare the effectiveness of our
Fibre Protection formula to that of a leading brand.

After 32 cycles

Glissez le curseur pour voir la différence.

Is your clothing in
good hands?

La parisienne detergent is your best
ally, but you’ll need to catch it first.

Play the game


Fuzz balls aren’t your thing? What about faded colours? Well, then, you’re in luck, because our detergents don’t like them either. Our Fibre Protection formula contains macromolecules that gently suppress damaged fibers that form on the fabric’s surface. The result: smoother, brighter clothes, wash after wash!

Which piece of clothing
do you want to keep
beautiful forever?

Visit the La Parisienne community and
talk wardrobe and fabric care.